We pay all our staff, contractors and freelancers at least the real living wage, and are an accredited Living Wage Employer with the Living Wage Foundation. We also operate a profit participancy model so all staff and associates who work for us within the year get a fair share of the profits to reward their hard work.

We offer all our staff and contractors flexible working arrangements, including working from home and adjusting their hours around unpaid caring commitments.

We don’t offer any unpaid internships.

We recognise we need to bring more diverse voices into our team and leadership. When we have vacancies, we pro-actively work with recruitment partners and platforms to advertise these to a diverse candidate pool. We also use a blind hiring process to evaluate candidates on their relevant experience only and ensure we recruit based on the best talent, without bias. Our team works remotely to ensure we have access to a diverse pool of skills from around the world. When it comes to invisible diversity, we don’t push for disclosure.

We have made The Mental Health At Work Commitment to promote an open culture around mental health and provide all our staff and contractors with mental health resources and support.

We actively promote our employee’s “right to disconnect” with a policy against sending emails, using digital communications or making work calls out of hours.

We provide all employees and contractors who work 20+ hours a week for us with a subscription to a music or mindfulness app of their choice, to support their wellbeing.

While most companies do paid volunteering, we want our team to take time off from changing the world to recharge their creative batteries, which is why we offer 5 paid duvet days per year.

Our Managing Partners give at least 2 days of their time per month minimum to offering their strategic advice and support to charities, startups, veteran entrepreneurs and campaigning organisations on a pro-bono basis. Whether it’s advocacy and public affairs support for campaigns such as securing fair wages for farmers, or strategic marketing advice to small charities looking to grow, we’re committed to giving organisations that are working on the world’s to-do list the expert support they could not otherwise afford. In 2023, we gave 38 hours of pro bono support before we made our pledge of 2 days per month. In 2024, we donated 208 hours of pro bono support.

Our Managing Partners are experience mentors, and give their time to a number of start-up programmes specialising in sustainability-focused and social impact brands, including a number of UK University Accelerators, the Amazon Sustainability Accelerator, Girls in Marketing and programmes that build skills and diversity in tech. We are also partnered with the US Small Business Administration’s Veteran Business Outreach Centre (VBOC) at the University of North Dakota to give mentoring and support to veteran entrepreneurs.

We have signed the Employer With Heart Charter in support of The Smallest Things premature baby charity. Parents facing the worry and uncertainty of visiting their premature baby in hospital should not have to spend that time as maternity or paternity leave. We understand that premature babies need more time; time to develop, time to grow and time for parents and babies to bond at home after neonatal intensive care. That’s why we’ve extended paid parental leave by the number of days a baby is born before their due date, or stays in NICU. We pay extended leave as full pay and class this as compassionate leave so it doesn’t eat into Maternity, Paternity or Shared Parental Leave. It is particularly important to us to ensure that our staff are fully supported through premature birth and NICU, as our Senior Managing Partner Sian has lived experience of this with her daughter.

We regularly speak at industry events and conferences, provide media training and events communications to our clients, and send our employees to training events. We have signed the Diversity Charter to show our commitment to ensuring diversity at any conferences and events we speak at, work with or send our employees to.

We regularly invest a percentage of our revenue into microfinance loans for entrepreneurs in developing countries through Lend With Care. When they make repayments, we use the money to fund more loans. So far, we have helped 799 entrepreneurs with 116 loans. This has also created 313 jobs within the businesses, and supported 2,459 family members. (As of December 2024).