The Behaviour Lab
Understanding human behaviour is the key to high-converting communications. That’s why we created the Behaviour Lab—an industry-leading hub for applied behavioural science.
Developed in close collaboration with leading UK universities, this cutting-edge initiative brings together academic rigour and real-world application to create groundbreaking marketing strategies that drive measurable results.
Our mission is simple: to harness the power of behavioural science to help brands connect with their audiences in deeper, more meaningful ways that drive business growth. The Behaviour Lab bridges the gap between theory and practice, turning complex academic principles into actionable strategies that drive growth, engagement, and impact.
Core activities:
The Behaviour Lab operates at the intersection of science and creativity, specialising in:
- Behavioural Experimentation – Designing and running innovative tests to tackle challenges like increasing sales, improving retention, and boosting engagement.
- Applied Science – Translating cutting-edge academic research into real-world solutions for business growth.
- Insights & Case Studies – Analysing performance data to extract actionable insights, refining strategies, and sharing best practices across industries.
Areas of focus:
We work primarily with brands in sustainability, social impact, and consumer goods, focusing on high-impact business challenges:
- Closing the attitude-behaviour gap – Turning intention into action by using behavioural triggers to nudge real change.
- Building authentic connections – Creating trust-based engagement strategies that resonate with modern consumers.
- Conversion Rate Optimisation (CRO) – Applying behavioural insights to increase conversions, improve customer journeys, and maximise ROI.
- Decision-Making Psychology – Crafting strategies rooted in cognitive science to foster long-term loyalty and sustainable business growth.
Our unique approach blends rigorous academic research with real-world practicality, ensuring that every strategy is both innovative and commercially effective.
Why work with us?
Led by Expertise
The Behaviour Lab is spearheaded by Dr. Andrew Lumsden-Groom, who holds a DScoSci in Sociopolitical Economics & Rhetoric. Under his leadership, we rigorously test and optimise strategies to ensure they work not just in theory, but in the real world. Working alongside him, our research team includes postgraduate student researchers from leading UK universities, ensuring that our work remains at the forefront of academic innovation.
Grounded in Research, Proven in Practice
Every experiment, insight, and campaign we develop is informed by the latest behavioural science research and backed by real-world data. This evidence-based approach allows us to consistently deliver strategies that outperform industry benchmarks and create lasting impact.
Data-Driven Creativity
At the Behaviour Lab, we blend scientific precision with creative execution. Our campaigns don’t just capture attention—they inspire action, influence decision-making, and turn insights into tangible business growth.
Partner with us:
If you have a business challenge that could be solved through behavioural science, The Behaviour Lab can provide a custom, evidence-backed solution.
Ready to reimagine what marketing can achieve? Let’s work together to create strategies that make an impact.
CASE STUDIES
LATEST BEHAVIOURAL INSIGHTS
