Meet The Team

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Sian is a brand, communications and marketing strategist and sustainability expert with over a decade of experience launching and scaling eco-focused brands, growing businesses and designing cause-led campaigns.

Sian was a Year of Green Action ambassador for the UK government and was the UK’s Sustainability Influencer of the Year in 2018 and 2020. One of ‘40 Women In Tech To Watch’ (2020), she has won multiple awards for her impact as founder of #EthicalHour – the world’s first and largest online network for ethical & sustainable startups. As author of the book “Buy Better Consume Less Create Real Environmental Change”, she is a regular media commentator on conscious consumerism and greenwashing in print, radio and television around the world.

Sian is a trusted strategic partner to brands in the UK, Europe, USA and Australia and has extensive experience in taking sustainability-focused products to the mainstream market.

Andrew is an expert in business and financial strategy, demographics, behaviour and risk management, with a diverse and distinguished career in public affairs and economics in both the public and private sectors, within the UK and internationally. 

Andrew trained as a Crisis Specialist, and has extensive experience of advising HM Government and corporate companies in this capacity. 

With a Masters Degree in socio-political economics and a DSocSi in socioeconomics & rhetoric, Andrew is an expert in demographic targeting and behavioural science. Having helped to explore the fundamentals of the now mainstream ‘seven-tier class system’ in the early years of behavioural economic theory, Andrew has worked on some of the world’s most innovative behavioural microtargeting campaigns. He is a trusted advisor helping brands to raise funding, break into new markets and become more profitable.


James Brown
Xena (1)

our associates

Whatever the brief, we assemble a team of world-class specialists with an exceptional track record of solving challenges, delivering results and driving impact.

Isabelle Drury
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Rachel Baker

Are you interested in joining our team?
View our current vacancies and find out more here.