Crisis PR & Reputation Management

For brands, boards, and investors who need to restore and protect trust - fast.
When the stakes are high, you don’t need noise. You need control.

We combine political and economic strategy, crisis communications, and behavioural science to help organisations manage reputational risk, stabilise sentiment, and restore confidence - internally, publicly, and with investors.

What we do:

Our Crisis Division is led by Dr Andrew Lumsden-Groom, a trained Crisis Specialist with over two decades of experience advising HM Government, FTSE 100 leaders, charities, and challenger brands.

Alongside his specialist team, he provides senior counsel in high-pressure moments – from reputational risk to public scrutiny – offering calm, confident support shaped by his background in political strategy and corporate crisis management.

But his focus is equally on prevention: designing campaigns and communications systems that perform so well, the crisis never arrives.

Reputation isn’t built in a press release – it’s built in behaviour.
When a crisis hits, every decision signals something: control, competence, or chaos. We help you manage that signal – protecting brand equity, stakeholder confidence, and market value through evidence-based, psychology-informed strategy.

How it works:

1. Senior counsel & rapid risk assessment
Led by Dr Andrew Lumsden-Groom, our Crisis Division provides immediate senior counsel to boards, founders, and investors. We assess the full scope of the issue – commercial, operational, reputational, and regulatory – to establish facts, stabilise leadership, and set the right course of action.

2. Narrative control & message engineering
We craft the story before others do – shaping perception through behavioural framing and precision communication. Our goal is to project control and credibility while protecting long-term brand trust.

3. Stakeholder management
From investors and regulators to employees and the public, we manage every relationship under scrutiny – ensuring confidence, compliance, transparency, and alignment at every level.

4. Media & public response
We handle press engagement, statement drafting, and spokesperson preparation with consistency and discipline – ensuring every word signals competence, not panic.

5. Prevention & recovery strategy
Once stability is restored, we focus on prevention – identifying vulnerabilities, training teams, and designing communications systems that reduce future risk. When recovery begins, we rebuild reputation with honesty, consistency, and behavioural precision, turning the experience into renewed trust and strength.

Why it works:

Crisis management isn’t about spin. It’s about control, confidence, and preservation of value.

Our approach combines political strategy, behavioural science, and commercial clarity to help leaders make calm, rational decisions when pressure peaks.

We understand how markets, media, and human behaviour interact under scrutiny – and we use that insight to shape outcomes, not just responses.

Every action, message, and silence in a crisis influences trust and valuation.

That’s why we focus on prevention as much as response – building systems, narratives, and campaigns that perform so well, the crisis rarely arrives.

Our work protects not just reputation, but performance: safeguarding brand equity, stakeholder confidence, and long-term growth.

Who it’s for:

Brands and organisations actively in crisis – facing reputational damage, public scrutiny, or operational failure that requires immediate control and strategic response.
Boards and investors managing reputational, regulatory, or operational crises where confidence and valuation are at risk.
Founders and executive teams facing high-stakes media scrutiny, public criticism, or internal challenges that require calm, strategic guidance.
Corporate communications and legal teams seeking experienced senior counsel to align messaging, risk, and responsibility.
Challenger and consumer brands operating in fast-moving, high-visibility markets where small missteps can escalate quickly.
Organisations preparing for high-risk moments – funding rounds, mergers, product launches, or ESG disclosures – who want systems in place before a crisis ever breaks.