The Challenge
Royal London’s internal sustainability team was preparing to roll out green claims compliance across the business, aligning with the Green Claims Code (UK), the Green Claims Directive (EU), and finance-industry-specific regulations.
However, they recognised that effective compliance required company-wide engagement, rather than a siloed approach.
To achieve this, they needed a way to educate and empower all staff on sustainability and the risks of greenwashing.
The Solution
As part of Royal London’s internal Eco Week, a week-long initiative to engage employees in sustainability, our Senior Managing Partner, Sian, was invited to lead a breakfast session.
A senior sustainability leader at Royal London had read her book, Buy Better, Consume Less (Icon Books, 2022), and saw an opportunity to bring her insights to the team.
Focusing on Chapter 1: The 7 Sins of Greenwashing, (which was published in the iPaper), Sian’s session introduced employees to the key principles of identifying misleading eco claims and understanding the true credentials of sustainable products. The training provided:
A clear framework for identifying and avoiding greenwashing.
A consumer-level introduction to green claims compliance, helping staff connect with the topic on a personal level.
Practical insights to help employees engage more deeply with Royal London’s sustainability commitments.
The Impact
The session was a resounding success:
99% of participants agreed or strongly agreed that they felt more confident navigating sustainability claims.
The training helped foster cross-departmental engagement, ensuring compliance was seen as a shared responsibility.
It set the stage for future sustainability initiatives within Royal London, supporting their broader compliance strategy.
Beyond Royal London
We offer tailored sustainability training for businesses looking to engage their teams on green claims compliance and purpose-driven communication.
Our training formats include:
Engaging Breakfast Briefings & Lunch and Learns
Practical Workshops
Full-Day Interactive Training
- Ongoing Mentoring & Consultancy
We’ve delivered sessions for clients including eBay, The Arts Marketing Association, CIPR, Social Enterprise UK, the British Association of Fair Trade Shops and The Greenhouse, a private member’s club for corporate sustainability leaders.
If you’re looking to up-skill your team on sustainability and compliance, we can help.
