Sustainable Brands

Could new labelling laws jump start fashion circularity?

Could new sustainability labelling laws help jump start fashion circularity? Will labelling drive behaviour change? https://181street.com/could-new-labelling-laws-jump-start-fashion-circularity/ #BehaviourChange #CircularFashion #SustainableFashion #Sustainability #Fashion

6 Steps to a Sustainable Marketing Strategy

A sustainable marketing strategy can make your brand relevant, increase conversion rates and have a positive impact for people and planet: https://181street.com/6-steps-to-a-sustainable-marketing-strategy/ #SustainableMarketing #MarketingStrategy #Sustainability #Marketing

Are your green claims compliant with advertising standards?

In recent years, consumer demand for sustainable products has increased – with 57% of UK consumers saying they are willing to pay more for environmentally friendly products (according to YouGov)....

How to take your sustainable brand mainstream (without alienating your core audiences)

There’s a trajectory that’s becoming increasingly common for eco-focused brands as the sustainability sector matures. As new startups, they amass a following from the core green demographics; consumers who...