Audience Targeting – 181st Street

How an audience-first approach can improve your ads strategy

Want to drive behaviour change and increase conversion with advertising? You need an audience first advertising strategy: https://181street.com/how-an-audience-first-approach-can-improve-your-ads-strategy/ #GreenClaimsCode #Advertising #AdvertisingStandards #Sustainabilit

The risk of ignoring audience segmentation: What Spotify got wrong

Music streaming service Spotify recently found themselves at the heart of a costly controversy. Podcast host Joe Rogan, whose podcast “The Joe Rogan Experience” is exclusive to Spotify (in...

How to take your sustainable brand mainstream (without alienating your core audiences)

There’s a trajectory that’s becoming increasingly common for eco-focused brands as the sustainability sector matures. As new startups, they amass a following from the core green demographics; consumers who...