Product photography for Fairtrade brand Liberation

The challenge

Liberation Foods, a bold and purpose-driven brand, needed a fresh suite of product photography to support the launch of new SKUs and enhance their digital presence. With an expanding range of vibrant, flavour-packed snacks, their imagery had to do more than just display products—it had to bring their essence to life. The challenge? Creating visually compelling, e-commerce-optimised images that drive engagement and conversions across multiple channels.

The solution

At our professional photography studio, we crafted a dynamic and playful visual identity for Liberation’s entire product range, that aligned well with the existing imagery they had.

Using vibrant backdrops, meticulous lighting, and creative compositions, we ensured that every shot captured the brand’s bold personality and the richness of its flavours.

Our approach blended technical precision with visual storytelling.

We delivered a suite of high-quality images tailored for:

  • E-commerce platforms – Clean, high-resolution pack shots optimised for online retail.

  • Website & digital assets – Engaging imagery designed to enhance product pages and boost conversions.

  • Advertising – Eye-catching visuals for digital ads, designed to grab attention and drive clicks.

  • Social media – A bank of creative content, providing Liberation with 50+ days’ worth of high-quality assets.

For brands like Liberation, where taste, quality, and storytelling are key, outstanding product photography isn’t just a nice-to-have—it’s a growth driver.

Product pages featuring high-quality photography attract 95% more organic traffic and see higher conversion rates.

Quality product photography has also been shown to increase ecommerce sales by 9%.

With a single studio session, Liberation received enough premium imagery to fuel their content strategy for months, while simultaneously enhancing their digital presence and boosting conversions.