181st Street was commissioned by a multinational built environment firm to establish their market leadership across a number of key verticals and strategically selected areas of expertise relating to Net Zero.
The firm was looking to raise £5 million over 3 years and reach listed PLC status on the London market.
Partners at the firm each had strong reputations and established client bases, but the business as a whole was struggling to cross-sell. We knew that if we could bring the partners together under a strong brand which still empowered them to leverage the strong relationships they were so skilled at building, we could increase lifetime client value by facilitating cross-selling across the business and maximise value to support their upcoming financial raises.
Our senior advisory team worked with the client’s senior leadership team to develop a 3 year IPO strategy and roadmap with an integrated communications strategy.
With clear oversight of where the business was going, and how this aligned to their investment and fundraising goals, we were able to identify key areas of opportunity to establish thought leadership and build their reputation in a way that aligned with and supported these aims.
Our design team took the entire firm through a brand refresh to bring consistency across the divisions and set the foundations for establishing a clear brand identity.
We designed and built a new website to reflect this identity and showcase the thought leadership areas they wanted to grow, and our investor relations team worked on financially focused web content that would build a strong foundation for pitching the financial press and approaching new investors.
Drawing on key thematic areas from the content strategy, our reputation team media trained 9 senior partners and we built a tailored thought leadership strategy for each one, to showcase their area of expertise, and embed this in wider corporate communications across the business.
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