D2C Growth Audits

The audit that pays for itself. 
Our behavioural growth audits identify the structural, commercial, and creative barriers holding your brand back - and show you exactly how to fix them. They’re not templates or checklists. They’re full strategic blueprints, built from your business data, behavioural science, and over a decade of D2C experience.

What we audit:

Every audit is bespoke, but typically covers:

  • Commercial performance: Pricing, AOV, margin efficiency, product laddering, and revenue mix.

  • Audience alignment: Demographics, psychographics, and behavioural segmentation – who converts, who doesn’t, and why.

  • Messaging and creative: Tone of voice, storytelling, and funnel sequencing built around System 1 and System 2 decision-making.

  • Funnel and UX: Conversion architecture, product hierarchy, customer journey and cross-sell opportunities to increase lifetime value.

  • Paid and organic performance: ROI across channels, spend efficiency, and creative system design.

  • Retention and LTV: Subscription, loyalty, and post-purchase strategy.

Each audit ends with a clear, prioritised action plan – what to fix first, what to build next, and what to stop wasting money on.

How it works:

1. Data & discovery

We start by deep-diving into your numbers – not just traffic and revenue, but what’s really happening inside your business. We review your Shopify, Google Analytics, CRM, and paid media data to uncover inefficiencies, friction points, and underperforming assets.

Alongside this, we conduct market and competitor research to benchmark your performance, pricing, and positioning – identifying where you can win commercially, not just creatively.

Our analysis typically uncovers problems such as:

  • Profit leaks – like ad spend being weighted toward products with the lowest conversion potential.
  • Audience inefficiency – where 60%+ of paid traffic comes from demographics that can’t afford the product.
  • UX and funnel friction – where up to 45% of homepage visitors never reach a product page.

One luxury fashion brand discovered 30% of its ad spend was going to low-intent audiences. Within three months of our audit, a restructure delivered a 99% profit increase and 32% lower ad spend – without reducing conversions.

2. Behavioural analysis

Next, we layer in psychology – understanding how your customers actually think, decide, and buy. We apply principles from behavioural economics, decision science, and cognitive psychology to reveal the emotional, identity, and contextual triggers that drive purchase intent.

We look at:

  • Motivational drivers: Why customers buy (for identity affirmation, gifting, or convenience).
  • Cognitive friction: Where the site or messaging forces slow, effortful decisions that stall conversion.
  • Choice architecture: How product hierarchy and presentation influence perceived value and purchase speed.
  • Attitude–behaviour gaps: Where customers say they care about ethics or sustainability, but don’t buy accordingly – and how to reframe messaging to close that gap.

Our behavioural analysis for a heritage accessories brand found its storytelling overemphasised sustainability and underplayed identity. By reframing messaging from “We’re ethical” to “You choose well,” and retargeting higher-income women 40+, conversion increased by 11% and hero product sales rose 152% year-on-year.

3. Commercial roadmap

Finally, we deliver a clear, prioritised action plan – a commercial roadmap that identifies what to fix, what to build, and what to stop wasting money on.

Each roadmap is designed to deliver measurable growth within three months, and typically includes:

  • Pricing and margin strategy aligned to psychological price thresholds and category benchmarks.
  • Audience segmentation and channel recommendations based on purchasing behaviour, not demographics.
  • Funnel and UX improvements to reduce friction and increase conversion.
  • Content and creative systems that build memory and compound effectiveness over time.
  • A clear timeline and ROI forecast for every recommendation.

A wellness brand that self-implemented our audit recommendations achieved +20% sales growth and +92% increase in returning customers within three months.

A sustainable fashion label that followed our full roadmap achieved 53% sales growth and 362% increase in Instagram-driven revenue organically, without paid media.

Recent Audit Outcomes:

  • +53% sales growth and 362% Instagram-driven uplift for an ethical fashion B Corp.

  • +67% D2C revenue increase and 650% ROAS for a sustainable FMCG brand.

  • +99% profit growth and 32% reduction in ad spend for a luxury fashion label.

  • +20% sales growth for a global wellness brand (audit implemented in-house).

  • +35% sales growth for a British luxury accessories label (audit implemented in-house).

Who it’s for:

    • Brands preparing for investment or scale.

    • Founders and boards seeking commercial clarity.

    • Investors conducting due diligence on portfolio performance.

    • Established brands facing stagnation or decline.

Who conducts your audit:

Every audit is delivered directly by our senior team – not delegated to juniors or external contractors.

Our partners combine expertise across behavioural economics, commercial strategy, and creative execution to analyse your brand through three complementary lenses: financial, psychological, and creative.

You’ll work directly with:

Dr Andrew Lumsden-Groom, Managing Partner
Andrew leads the behavioural and economic architecture of your audit.
With over two decades of experience advising governments, FTSE 100 boards, and international brands, he brings deep expertise in risk management, demographic targeting, and decision-making psychology.
A former government crisis advisor and trained behavioural scientist, Andrew ensures every recommendation is commercially grounded and behaviourally sound. Andrew is also recognised in Performance Marketing World’s Top 100 Marketers for his work on audience microtargeting and commercial growth.

Sian Conway-Wood, Senior Managing Partner 

Sian leads the strategic and creative direction of each audit, ensuring findings translate into commercially actionable brand and communication strategies. Named one of Performance Marketing World’s Top 100 Marketers for her behavioural approach to growth, Sian is also a recognised social media expert who built the world’s largest online sustainability community, connecting over 100,000 changemakers worldwide. Her expertise links behavioural insight with brand architecture, pricing psychology, and content strategy – helping brands create systems that convert consistently and scale sustainably.

Douglas Sanzone, Managing Partner 

Douglas ensures every audit includes a robust commercial and operational foundation for growth. A former CTO and Wall Street trading systems architect, he specialises in financial audits, pricing and margin analysis, and technology infrastructure that drive profitability and scalability.
With two decades of experience in finance and technology, he bridges commercial strategy and execution – identifying inefficiencies in cost structures, subscription logic, and tech stacks that directly impact ROI.

Together, they deliver an audit that blends:

  • Commercial rigour – grounded in financial and operational analysis.
  • Behavioural science – diagnosing how customers really decide.
  • Creative precision – ensuring strategy translates into measurable brand performance.

Every recommendation you receive is senior-authored, evidence-based, and designed to generate ROI within 90 days.

Case Studies: