An introduction to the green claims code

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Could your sustainability-focused brand be accidentally greenwashing?

A global sweep of websites found that 40% of ‘green claims’ could be misleading customers.

Regulators are getting stricter.

Later this Spring, UK regulators are set to be empowered with the ability to fine greenwashing companies up to 10% of global turnover, or £300,000, whichever is greater – and Directors could face personal liability and disqualification.

The Advertising Standards Agency are already using AI to scan green claims, and are set process at least 10 million adverts this year.

And it’s not just the big greenwashing culprits that need to worry.

Being compliant with The Green Claims Code is as much about how you present your evidence, as what evidence you hold. And it applies to any public facing claims you’re making – not just your paid advertising.

Want to build confidence, get compliant and stay up to speed?

Watch this introductory Lunch & Learn with communications specialist and anti-greenwashing expert Sian Conway-Wood, where you will learn:

  • What regulations you need to comply with
  • How to substantiate your Green Claims
  • How to talk confidently about your organisation’s sustainability journey
  • How to prepare your team, build a culture of compliance and engage stakeholders across your organisation

Whether you’re a business founder, working in a sustainability team or responsible for your organisation’s marketing, you need to be up to speed with The Green Claims Code, and this Lunch & Learn will be relevant for you.

181st Street has an expert team of regulatory affairs specialists, analysts, sustainability experts and communications leaders who can help audit your claims, assess your regulatory risks, produce a regulatory roadmap to help you prepare for future legislation, and bring your communications in line. 

Please contact us to discuss your requirements –


This article and Lunch & Learn has been prepared for general informational purposes only and is not intended as legal advice.

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