Visual Branding

Where creativity meets commercial clarity.
We design distinctive, scalable brand identities grounded in behavioural science and built to grow recognition, loyalty, and long-term value. Because a strong brand doesn’t just look good - it performs.

What we do:

We create brand identities and assets that do more than decorate – they drive decisions. Our branding process fuses design, psychology, and strategy to build memory structures that make your brand easy to recognise and hard to forget.

We don’t chase trends. We build assets that last – distinctive, flexible, and consistent enough to grow with your business for years.

Every identity we design is tested for clarity, distinctiveness, and commercial performance – ensuring your visual brand and packaging becomes a true growth system, not a cost centre.

We build brands that:

  • Increase recognition and recall across every touchpoint
  • Create distinctive visual and verbal cues that reinforce brand memory
  • Align design, tone, and purpose to deliver measurable commercial return
  • Scale consistently across packaging, campaigns, and digital channels

How it works:

1. Brand discovery & strategy

We start with your audiences, category, and commercial goals – identifying what will make your brand truly cut through. Through behavioural and market analysis, we define the cues, assets, and associations that will drive recognition and choice.

2. Visual identity system

We design brand systems that balance creativity with consistency – logos, typography, colour, photography, and motion working together to build fluency and memorability. Every element is crafted to encode meaning and reinforce long-term memory structures.

3. Behavioural design testing

We validate visual concepts through behavioural principles – testing for salience, fluency, and emotional resonance to ensure the identity performs in-market, not just in theory.

4. Implementation & roll-out

We produce full brand guidelines and templates for consistent execution across digital and print. 

5. Ongoing brand stewardship

We can stay involved post-launch, supporting your internal teams and creative partners to keep execution sharp, aligned, and distinctive as the brand scales.

Why it works:

Distinctive visual branding drives growth by making brands easier to remember, recognise, and choose.

Decades of behavioural research – from Byron Sharp to Daniel Kahneman – show that mental availability and visual consistency are key predictors of brand performance.

Our branding work translates that science into design:
memorable, measurable, and made to last.

Our Portfolio:

Full visual brand identity for Lovebrook & Green – the first department store to launch in the UK in a century. Each of the 8 departments had its own colour palette, which had to work harmoniously across the brand for cohesion and recall. Designed for a primary audience of AB1 women age 55+, with elements that reflect the brand’s sustainability ethos but that fit comfortably in the heritage British luxury category. The Sunday Times described it as ‘Liberty, with a strict door policy.’

Full visual brand identity for Roots That Pour, an art therapy practice that supports refugees.

New packaging for Owens Coffee that modernises and premiumises the brand while maintaining cost efficiency. A flexible bag system with interchangeable SKU cards delivers economies of scale on printing, introduces gamification and collectability, and drives subscription through QR codes – turning retail customers into long-term buyers.

For luxury ethical marketplace Phileas & Heap PLC, we led on business modelling, brand strategy development, audience targeting and creative direction, collaborating with their creative agency on the visual design. Our role was to project manage and ensure the identity delivered on the strategic and behavioural principles underpinning the brand.