E-Commerce & D2C Feasibility Scoping
For retail and wholesale brands ready to expand into e-commerce, D2C, or subscription - and want to know if it will pay.
We combine commercial analysis, behavioural science, and market insight to assess whether going direct-to-consumer will accelerate or dilute growth. Our feasibility process helps investors and founders make confident, evidence-based decisions before committing capital.
What we do:
Most D2C launches fail not because the idea is wrong – but because the economics, audience, or infrastructure aren’t ready.
We identify where the opportunity truly lies: which products, price points, and audiences will perform online – and what systems need to be in place to scale profitably.
Our team assesses everything from cost structures to customer psychology, delivering a clear commercial model that shows whether D2C will strengthen or strain the business.
How it works:
1. Commercial & operational audit
We analyse existing wholesale and retail performance – pricing, margins, logistics, and fulfilment – to understand the true cost-to-serve and potential online margin.
2. Market & audience validation
Using behavioural research, microtargeting and polling, we test audience appetite, willingness to buy direct, and potential subscription uptake. We identify high-value segments with disposable income and frequency potential to maximise lifetime value.
3. Product & proposition analysis
We assess which SKUs, bundles, or product lines translate best to D2C, and where pricing, packaging, or brand narrative may need refinement to drive conversion.
4. Channel & tech stack feasibility
We audit technology, marketing, and data systems to determine readiness for e-commerce integration – recommending the most efficient tech stack, automation, and AI tools to scale.
5. Financial modelling & ROI forecast
We model revenue, margins, acquisition cost, and payback period scenarios to determine commercial viability – giving investors and boards clear, evidence-backed projections.
6. Go-to-market roadmap
If feasibility is confirmed, we design a D2C launch strategy – pricing, customer journey, marketing systems, and retention structure – optimised for conversion and lifetime value.
Why it works:
We don’t sell digital dreams. We test commercial reality.
Our process blends:
Financial modelling to prove or disprove D2C profitability.
Behavioural insight and microtargeting to understand how existing customers buy – and how to move them online.
Market intelligence to identify audience gaps and subscription potential.
For investors, it’s a due-diligence tool. For brands, it’s a blueprint for profitable expansion.
Who it’s for:
- Retail and wholesale brands exploring direct-to-consumer or subscription growth
- VCs and investors funding D2C or digital expansion and seeking evidence before allocation
- Boards and leadership teams needing clarity on ROI, operational impact, and resource requirements
- Established brands ready to modernise their route-to-market and capture more of the customer relationship
The Outcome:
You’ll leave with a data-driven feasibility report that details:
- Revenue and margin projections
- Audience and demand validation
- Operational and tech requirements
- Risk factors and mitigation plan
- Go-to-market roadmap and investment rationale
So you can make one of the most important growth decisions with confidence.
