181st Street was commissioned by an innovative tech hardware startup targeting the sports market, to provide senior advisory and investor relations support.
The company first approached us during early product development to support an initial raise of seed funding to support prototyping and IP protection.
To date we have provided 18 months of strategic advice on growth, investment, business strategy and routes to market, across D2C, retail and wholesale.
The retail price point positions the product at the high end of the market, so we have been supporting the client to develop a luxury brand identity and identify well-aligned retail opportunities and corporate partnerships.
With our guidance, the client has successfully raised £750,000 over 3 rounds: an initial seed funding round, a second round based on operational targets, and a third to-market round now that the product has successfully passed testing and is going through tooling. The client has increased market valuation and increased share price valuation with every round.
We have helped them maximise their first mover advantage as the first to market with a product of this kind, and analysis places them between 24-26 months ahead of any significant competitors.
They are now in promising talks to be stocked in Duty Free, a number of airline carriers, an elite national fitness chain and to form a number of high level corporate partnerships that will open up significant further investment or purchase opportunities.
If you would like to see similar results, book a free consultation call.
