181st Street supported a major political party with their strategy for the 2023 UK local elections.
Our demographics team undertook detailed demographic and psychographic analysis on a ward-by-ward basis across 5 cities, to inform the design of bespoke local comms strategies.
Our communications team worked closely with our policy team and the party’s national policy guidance to design localised key messages for all target wards.
We then trained local candidates and their volunteers to run their social media channels in line with national party campaigning guidelines and Electoral Committee compliance, using our demographic and psychographic profiling to create content and engagement aimed at high likelihood voter conversion.
Our reputation specialists provided media training for candidates and our PR experts consulted on a range of media opportunities and “get to know me” engagement moments across the target regions, to raise candidate visibility.
As a result of our strategy, training and support, there was a significant increase in local and regional press coverage, a 20% uptick in social media engagement in target constituencies and higher on-doorstep awareness.
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