A city farm social enterprise working with vulnerable adults and providing a connection to nature for inner city families on low incomes had a significant amount of funding pulled at late notice, and urgently needed to raise £30,000 to cover their running costs.
They approached us to support a fundraising strategy, corporate engagement programme and PR to raise awareness.
We worked closely with their marketing manager to develop a social media and email marketing campaign to support a Crowdfunder, highlighting the value and impact of the project and encouraging individual donations.
Our PR team provided some free media training to one of the spokespeople for the campaign and pitched them to the local radio stations and BBC, securing a number of opportunities to raise awareness of the fundraising appeal during peak listening hours (breakfast shows and drive time). Our press release was also picked up by the local media outlets which resulted in several written features and a televised interview with the local BBC news, filmed at the farm.
Through our corporate engagement strategy, they were also able to secure a match funding pledge to double individual donations, from a major company’s CSR fund.
As a result of our strategy, the social enterprise raised over £51,000 to secure their future. They went on to replicate this strategy again in their next fundraising appeal and successfully secured over £31,000.
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