A well-established B2C SAAS company commissioned 181st Street to support their pivot into the B2B market.
The business had already achieved a strong user base and multi-million pound annual turnover from their B2C offering, and wanted to maintain presence in this space, but bring their new B2B offer to market.
Our corporate communications and branding experts worked with the client to design a strategy to maintain and grow early adopter loyalty, and leverage social proof from both user generated content and organisational driven content featuring those early adopters to expand audience targeting across a range of sectors.
We designed a B2B-appropriate tone of voice that would compliment B2C communications to ensure consistent presence on multi-audience channels, and designed B2B specific messaging, which we then rolled out to a social media, email and video content strategy.
Our reputation team provided media training for the CEO and senior leadership team, and worked with our communications team to develop a thought leadership strategy that would leverage and showcase internal expertise and build trust with B2B audiences.
To support a wider roll-out of the B2B offer, our PR specialists secured media coverage in the financial press as well as industry specific thought leadership pieces from the senior team.
Within 12 months, the client achieved a 19% growth in B2B audience base thanks to our strategy and continued advisory support, and they were well positioned to go into a growth investment raise.
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